Gio Peaks and Snowstorms
Advertising for concerts of Gio Pika, Metel, Morty in Poland, Czech Republic, and Germany. (Specific names are not disclosed due to NDA conditions)
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Ticket sales for concerts and event awareness on Instagram, TikTok, and Facebook
Local creatives for each city: Warsaw, Berlin, Prague
Testing approaches: early tickets, last call, videos from artists
Creating hyper-local audiences: Ukrainian and Russian-speaking youth, music lovers, students, immigrants
Conclusion
Numbers are not disclosed due to NDA conditions, but: All concerts took place on the scheduled dates and were well attended. Sales through advertising brought in a large portion of the audience, especially in Poland